Alisha R. Bloom to present “Econ 101 of E-book Pricing” workshop at RWA’s national conference in Denver

On July 20, 2018, attorney and former economist Alisha R. Bloom will present a workshop at the Romance Writers of America’s national conference titled “Econ 101 of E-book Pricing.” The workshop applies basic economic concepts to e-books in an easy-to-understand lesson that can help authors choose pricing strategies. Topics to be discussed include consumer demand and how changes in price affect demand; the ways e-books are different from experiences and tangible products; and how psychology may influence pricing decisions. Attendees will leave with pricing strategy ideas they can tailor to their individual circumstances and goals.

Register for the conference or find out more on RWA’s website.